So lately it seems a large number of alcohol companies have started making “inspirational” commercials. The message it seems is that great things are accomplished with the help of whiskey, bourbon, tequila etc. They are really good commercials, but as most alcohol commercials have always been, they are greatly misleading. During the eighties and nineties there were many commercials selling beer that had absolutely nothing to do with beer, but were designed to make people laugh and associate great fun with the product. Talking frogs and lizards are just a couple examples. These new advertisements are interesting, because they represent a very high class type commercial. The production values are at the top end range, and they are utilizing record setting performances, quotes, etc. to associate their product with greatness. We hope that most people will stop to “think more” about this subject and realize that drinking alcohol has nothing to do with helping one to “be more” and “have more” in this life. Quite the contrary as millions of lives have been ruined due to alcoholism and the negative side effects of drinking regularly, and excessively. There is nothing wrong with celebrating and enjoying the good things that life has to offer, and as many wise people have said moderation allows one to partake in things otherwise dangerous to our health. We hope you realize that this is yet another example of multi-billion dollar companies figuring out how to “motivate” people to purchase their product. Nobody achieves greatness by drinking alcohol, while there are many paths to choose, all of them involve hard work. Additionally, all of the paths to success in life are usually much more easily followed if one is sober! Here are some of the examples of the ads we are referencing.
About the Author
W.J. Vincent II has spent the last 20 years of his life building businesses from start-up to success in fields as varied as Real Estate, Technology, and Environmental Health. In January 2012, Natalia, his wife of 13 years, tragically passed away, her body having given in to her short but dramatic three-month battle with a brain tumor. Her sudden passing left W.J. a widowed father of a 1-year old baby girl and 4-year old boy of his own, along with a 12-year old boy and 15-year old girl he had been helping his mother-in-law to raise due to her battle with multiple sclerosis. Faced with a challenge greater than any he had known, W.J. was able to find strength and inspiration from the Bible. There were many miracles and messages that saw him through the darkest moments of his life. More from this author »