Alcohol Inspires?
So lately it seems a large number of alcohol companies have started making “inspirational” commercials. The message it seems is that great things are accomplished with the help of whiskey, bourbon, tequila etc. They are really good commercials, but as most alcohol commercials have always been, they are greatly misleading. During the eighties and nineties there were many commercials selling beer that had absolutely nothing to do with beer, but were designed to make people laugh and associate great fun with the product. Talking frogs and lizards are just a couple examples. These new advertisements are interesting, because they represent a very high class type commercial. The production values are at the top end range, and they are utilizing record setting performances, quotes, etc. to associate their product with greatness. We hope that most people will stop to “think more” about this subject and realize that drinking alcohol has nothing to do with helping one to “be more” and “have more” in this life. Quite the contrary as millions of lives have been ruined due to alcoholism and the negative side effects of drinking regularly, and excessively. There is nothing wrong with celebrating and enjoying the good things that life has to offer, and as many wise people have said moderation allows one to partake in things otherwise dangerous to our health. We hope you realize that this is yet another example of multi-billion dollar companies figuring out how to “motivate” people to purchase their product. Nobody achieves greatness by drinking alcohol, while there are many paths to choose, all of them involve hard work. Additionally, all of the paths to success in life are usually much more easily followed if one is sober! Here are some of the examples of the ads we are referencing.
http://www.youtube.com/watch?v=LuYQX5LDkzs
http://www.youtube.com/watch?v=93uIGknDJIc
http://www.youtube.com/watch?v=3v1eiKAYOo8
http://www.youtube.com/watch?v=sb2x87zq0qI
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